Individual track

Behavioral Strategy for Wealth

Change your money behavior with behavioral science.
Manage your finances as well as your career.

Book an intro call →
Why this is not a personal finance track

You probably already know enough about money

Spend less than you earn, and invest the difference. That is all the financial knowledge you need to build wealth. What is missing is not knowledge, but a way to make that behavior stick. That is exactly what this track is about.

✕ Relies on motivation

Asset
manager

You still have to make sure there is money left over to manage

✕ Relies on information

Financial advisor

Gives you a plan. The execution is still up to you

✕ Relies on discipline

Budgeting & apps

Works for as long as you keep tracking it yourself

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✓ Relies on behavioral science

Financial psychologist

Automates the money behavior you want, in your own situation. Based on in-depth knowledge of how people really work.

The evidence

Three evidence-based building blocks,
no financial advice

BLOCK 1

Obstacles

We decrease obstacles for desired but effortful behavior, and increase obstacles for undesired behavior.

BLOCK 2

Habits

We automate desired money behavior, so it happens by itself. No thinking, no effort.

BLOCK 3

Together

Effective change is something you do together, not alone. We build your system as a team, so you and your partner strengthen each other.

How the track works

Five steps, divided over several months

STEP 1

Obstacles & desires

What you want, how things stand now, what works and what doesn't

STEP 2

Current behavior

Mapping your current spending, your current system and your money behavior

STEP 3

Behavior
design

Designing new money behavior and applying it systematically in your own life

STEP 4

Meaningful spending

Putting your money to work for what really matters, now and in the future

STEP 5

Evaluation & evolution

Reviewing what works, what is still missing and what needs adjusting

We talk about your current situation and behavior without judgment, with humor, lightness and respect.
The goal: learning to enjoy talking about your money.

Dr. Florien Cramwinckel, behavioral scientist specialized in financial behavior

About your guide

Dr. Florien Cramwinckel

Social psychologist (PhD), specialized in financial psychology

Florien Cramwinckel (PhD) is a behavioral scientist and financial psychologist. She helps people and organizations turn financial behavior into financial wellbeing. She translates research into systems that work in practice, so desired behavior happens by itself. Her focus: don't increase willpower or knowledge, but build a better system with measurable results.

🎓

Lecturer, Financial Psychology, Leiden University

Taught in the master's program Economic and Consumer Psychology, focusing on the psychology behind economic decisions

🏦

Former Chief Psychologist at SNS (Dutch bank)

Led the behavioral science approach to improving the financial and mental wellbeing of young adults

💡

Founder of Money Hacks

She developed 7 concrete steps that are behavioral-science-based and change your financial behavior for the better.

🧭

Member, NIP Expert Group on Financial Behavior

Part of the Dutch Institute of Psychologists (NIP), focused on the psychological side of financial behavior

📺

In the Dutch media

NPO Radio 1 BNR Nieuwsradio Editie NL Kassa Trouw de Volkskrant Het Parool De Telegraaf
Results

What participants have achieved

Built enough savings during the track to cover 6 months of fixed costs

Split a bonus between saving and investing instead of spending it without thinking

Less shame about what they earn and spend

Spending that matches what they truly value

More good conversations about money between romantic partners

Partners feel equal, even with very unequal incomes

“With Florien, you really feel no shame, whatever the amounts are.”

— Participant

“I feel much more competent in life, and you really contributed a lot to that. Thank you for that.”

— Participant

“For the first time, everything now works out and adds up.”

— Participant
Investment and practical details

What does the track cost?

€6,000

Incl. VAT, one-time investment for the full track in 2026.
Payment in installments is possible.

3 places still available in 2026

From 2027: €7,500, with a maximum of 10 places per year

What the track looks like

  • Short intake by phone, no commitment

  • 5 personal sessions at your home (Randstad area, the Netherlands) or online (international)

  • WhatsApp contact between sessions, and for up to 6 months afterwards

  • Extra knowledge (explanations, articles, podcasts) when relevant and desired by you

  • Benchmarks as a guideline to start building your personal system

What you get

  • A system that works, even without motivation or discipline

  • Behavior that fits your values and goals

  • Learning to spend your money and increase wealth in a meaningful way

  • Enjoying your income, without guilt

  • A better relationship with yourself, your money and your partner

Ready for a money system that works with you, rather than against you?

Book a no-obligation 15-minute intro call below.

This is how we decide together whether this track fits your situation, before anything is committed.

Still have doubts?

Frequently asked questions

How long does the track take?

3 to 6 months, from intake to evaluation.

When is a good moment to start?

From a behavioral science perspective, transition moments are smart moments to learn new behavior: a new job, a jump in income, or another big change. Another good moment: you are ready to finally set up your finances in a way that really works for you, and you're ready to invest in that.

I'm unsure, can I do this by myself?

I'm convinced that everyone is capable of healthy financial behavior. Read my Money Hacks for a good start: seven concrete tips to redesign your money system based on behavioral science.

Does behavior really make that big a difference?

See for yourself: with my fee calculator (in Dutch) you can calculate what a few percent difference in management fees adds up to over the lifetime of your portfolio. It quickly adds up to tens of thousands of euros, purely by making a single different choice at one moment.

The same mechanism applies to saving, investing and most financial habits: small, structural behavior changes have a compounding effect over the years. This is bigger than most people intuitively assume. That difference doesn't come from working harder or earning more, but from what happens automatically once your system is set up well.

I want to hear more first

Listen to the podcast where I was a guest on Je Geld en/of Je Leven (in Dutch). Here I explain several of the building blocks in more depth and apply behavioral science knowledge in practice.

I want to read more first

Take a look at my Money theme page (in Dutch) for a comprehensive overview with articles, media appearances, talks and credentials.

Can I pay in installments?

Yes. At the start you choose to pay in 1, 3 or 6 installments.

Did you know that most people instinctively choose a payment method that is psychologically least favorable? Paying afterwards or in installments means the bill arrives just as the enjoyment of the experience fades. You feel the pain while the pleasure has already faded. Paying in one installment in the beginning is therefore psychologically smart. That being said, simply choose the payment option that feels best to you.

Is this worth the investment?

I don't promise spectacular returns on your invested assets; that is beyond my control. What I do promise: return on your behavior.

Example calculation: the benchmark for structural saving/investing is 10–30% of your income, depending on your situation. With an income of €200,000 and 20% set aside, that is €40,000 per year. Set aside automatically, without having to think about it. This is how the track often pays for itself within the first year.

Sounds unrealistic? Understandable. That is why this track is about systematic and consistent behavior change, at a pace that suits you. Achievable and ambitious.

A recent participant built enough savings during the track to cover 6 months of fixed costs, and for the first time structurally set money aside for investing.

Illustrative calculation based on common benchmarks, not personal financial advice.

What if nothing changes?

That is why we start with an intake: to see whether your question fits this track. If it matches, this is how I work: my approach is evidence-based and proven effective, provided you actually apply the principles. If after 5 sessions there is still no working system, we continue at no extra cost until there is. Condition: you attend the sessions and apply what we agree on.

My expertise is helping you change in a way that suits you and that works; that is what I offer. I wouldn't be a good behavioral scientist if nothing changed.

Does this work if I'm single?

Yes. Most examples on this page are about couples, but the approach works just as well if you are single.

Does this work if my partner and I disagree about money?

Especially then. Disagreement about money is rarely about the amounts themselves, but about what each of you finds important. That is exactly what this track helps with.

I'm an asset manager or financial advisor

Please get in touch if you'd like to work together. I don't compete with asset management or financial advice, but fill the gap before it: the behavior that determines whether there is money left over to manage.

I work a lot, can we meet outside office hours?

Yes, that's possible